But When They Saw the Money Rolling In and the Lifestyle We're Living, They Begged Us to Show Them How We Did It!

Here's How You Make Twice the Money
in One-Third the Time While Living Your Ideal Lifestyle

It doesn't matter what your industry, product, or service is. You'll learn how you can step outside the "common" thinking of your industry to take the leadership role in any niche you target.

If you're like most of our Business Coaching clients, you'll learn to create innovative growth so powerful that it'll have your competitors reaching for their oxygen mask -- gasping for air as they try to keep up!

Most importantly -- we'll show you how you can apply practical proven street-smart growth strategies to transform your small business into a systemized cash machine that creates and supports the ideal lifestyle you want!

To: My fellow business owner
From: The desk of Deborah Cole and John-Paul Micek
Re: How to get twice as much done in half as much time, while you build a business that supports your ideal lifestyle

You know the drill.

It's 5:30 am Monday morning. The alarm clock goes off and you climb out of bed into the darkness and get ready to meet the day's challenges. You grab a quick bite to eat, say hi to the kids, pet the dog, grab your cell phone and paperwork - and you're out the door.

It's another beautiful day, full of outstanding opportunities in your exciting life as a business owner. Whoohooo!

Life is terrific! Your plans for the week are all laid out and focused on your top goals. You feel great as you drive to your office, eagerly anticipating some serious progress in the coming week.

Then, it starts...

Your cell phone rings, interrupting the audio book you're listening to. It's not even 7:30 in the morning and already the phone call you just received turned what was going to be an 11-hour work day into the schedule from hell - or so it seems. There go all your best laid plans!

Are you getting all you want from your business?

More than likely you're doing well enough (and probably better than most owners in your industry) -- but you know your business has a lot more potential than what you've already tapped.

It's frustrating to see all the potential that you and your business have for exponential growth and yet not be able to make it happen as quickly as you like. I know because I've been there myself starting, many times, growing and eventually selling three other successful businesses.

Here's a way to see if we're on the same page. This quick analysis will help you identify where you'd like to get more out of your business. Take a moment to look back at last year and check off your answers to these 10 questions.

Yes No	Can you take a month or more off on vacation and still have your business humm along without you there?
Yes No	Do you spend at least 25% of your working hours totally dedicated to innovation, systemization, and other business growth activities?
Yes No	Is at least 80% of what you do every day in perfect alignment with your personal strengths and passions?
Yes No	Are you as innovative, energized, and motivated as you were when you started your business?
Yes No	Do you know the top profits centers for your business and are you focusing the majority of your time on those products, services, or divisions?
Yes No	Do at least 75% of your current customers or clients match a clear and specific profile for your ideal target client? (Or are you just taking any client who walks through the door?
Yes No	Do your current clients actively spread the word about your business, products or services?
Yes No	Is your employee team led or motivated as effectively as possible?
Yes No	When hiring new employees do you hire at least three out of four employees who are an ideal performance match for the position they are hired to fill?
Yes No	Do you have a strategic advisor or confidant outside your business that alerts you to potential hazards or opportunities in your "blind spots"? (Do you know what your blind spots are? Every business owner has them.)
Yes No	Are you getting all the new customers and cash with your online marketing that you want?

If you answered no to three or more of the above questions, then read on because there's a very good possibility that the private one-on-one strategic sessions that go along with RPM Success® Business Coaching will give you a significant boost in your business growth, performance, and profitability.

I'm sure that you'd agree there are business systems, sales and marketing approaches, employee hiring and motivation decisions and customer service procedures that could have been better optimized. You could have added thousands of dollars in profits to your bottom line, you could've freed up more hours each week giving you the flexibility and lifestyle you want, you could've immeasurably increased the level of personal fulfillment you feel every day of your life.

So... Why Didn't You Do Better in Those Areas?

I know it's not for lack of trying. More than likely it's simply because "life happens."

With less and less free time, and more and more distractions screaming for your attention, it's a wonder you even get through the week putting out all the fires. Never mind making serious progress on your long-range goals of creating the business and lifestyle you really want.

My bet is it's the day-to-day urgencies of running a business that take center stage and slow your progress. Most small business owners who've made costly mistakes state that they "should've known better." And in fact, most do.

In today's fast-paced marketplace it's not necessarily true that you didn't know the best way to get maximized results. Sometimes it's simply a matter of staying focused on a specific plan of action and following through.

Achieving your biggest business goals takes more than just working hard, or even working smart.

During the time I've spent mentoring and coaching small business owners over the last five years, I've found the most common stumbling block is not "too much going on." (That's the number two trip up -- your business controlling you instead of the other way around.)

And it's not hiring the wrong people or motivating the right people the wrong way. (That's the number three growth blocker.)

The number one cause for making costly mistakes that delay your goals -- you're too close to your business to quickly see solutions already right in front of your nose.

Don't Be Too Hard On Yourself Though

I've made those very same mistakes myself in the process of building three successful businesses before I was thirty years old. I've lost hundreds of thousands of dollars very early in life from stupid mistakes. I've lost countless clients learning (the hard way) the best approach to building sales relationships with different types of people. Trial and error was the standard operating procedure for me, as it is for most small businesses.

Frankly I'd like to beat myself silly with a sock full of silver dollars. If I'd listened more to my mentors along the way, I would've ended up moving from New Jersey to the island paradise of Hawaii years before I did - and I could've done it with a lot more money in the bank too!

For example, one year, while growing a service company, I wasted an entire 12-months draining a significant amount of our valuable resources away from high cash flow profit centers to expand into a market I never should have invested one dime in.

If I would have had my own coach during that time, I would not have had to face the16-months it took to recover an optimized cash flow. That's a total of 28 months in delays! Ouch!

And in preparing for the sale of two of my previous businesses my CPA and I made a somewhat disparaging discovery. (Actually I would have kicked my own butt around the office if I could have.) We discovered that I could have put at least another $1.2 million more in my pocket if I just handled the "people-side" of the businesses differently during the last five years of my ownership.

I, like most owners out there, was way too close to my business to clearly see the solutions to challenges and opportunities for growth right in front of my nose. I was so focused on the day-to-day operations of the business and addressing the urgencies of each day that I didn't always reserve the time required to work on my business. I should have realized earlier on that "people management" is not my gift in business.

Even with my own advisory board of five professionals and several personal business mentors I wandered off track and made a huge mistakes. I was accountable to no one.

I would ask you, "Who are you really accountable to?" Sadly, for most business owners - the answer is "Nobody." And unfortunately, no matter how well intentioned your plans are -- when left to your own devices, the "busyness" of business ownership takes control and your goals and dreams slip further into the distance.

Think My Experience Was Unique?
Don't Bet On It...

In my opinion, government agencies do very little to provide practical help to most business owners. (And considering how inefficiently most of the government agencies run, that's probably a good thing.) But one thing the U.S. Small Business Administration does do is provide good research.

Their research indicates two out of three U.S. businesses fail in their first year, and four out of five within five years. Most of those failures are rooted in poor planning, insufficient market research and too many mistakes, all happening too fast with too little objective strategy development from a coach, mentor, or other adviser.

As an established business owner those statistics may not be as important to you, and you can be proud that you've beaten them. But dig into their statistics further and you'll find an even more disturbing picture. It's a situation that's far too common for most businesses still in operation -- sub-par profitability!

Recent compilations of US national averages show that service industries eek out a meager net profit of between 5.3% and 13.6% (excluding lawyers, physicians and dentists who have other more pressing challenges of their own, but do have 1/8th the direct costs of the average service business.) The statistics for net profits in retail businesses is even more dismal - 1.6% to 6.7% net profits.[1]

Keep in mind that these are statistical averages. If you look at the actual research that the numbers are based on, you'll find the 80/20 rule at work. The top 20% of small businesses in any given industry are doing so much better than the other companies in that industry that their high profits raise the entire average. In plain language that means roughly 80% of small businesses out there are just surviving, and far below the optimal profitability they could be enjoying.

I don't know about you, but with those type of net profits, I'd close up shop, give up all the headaches and work for someone else. With all the challenges associated with running a service business, I promised myself I'd never allow our net profits to drop below 18% (more than double the industry average) - and we did it year after year.

You Can Create the Wealth, Ideal Business
and Dream Lifestyle You Want at the Same Time

There IS a way to reach your goals in 1/3rd the time
it would take on your own!

As an "Optimizer" the question isn't whether you can do it on your own. You've already established your business and you're considered successful by your peers and family. Through tough decisions and persistent action, you've already set yourself apart from the masses as a success-focused business owner. You're a super-achiever. How can I honestly say that without ever having met you? Because, simply by choosing to read this right now you're demonstrating your commitment to constantly improve on and expand the quality of your life. You've distinguished yourself from the crowd. You know that in order to reach the goals you've set for yourself, you need to think laterally, not like in a literal static way like the rest of the herd. That's what super-achievers do. They always look to improve their skills, their businesses and their lives in order to make them better and better.

As an "Optimizer" the question isn't whether you can do it on your own. You've already established your business and you're considered successful by your peers and family. The question is -- how much time do you want to take to reach that next level of your business and lifestyle goals?

Because of your desire for optimization and wealth creation, the improvements you want to make and the goals you want to achieve require a higher level of support and accountability than the average owner needs or wants. And RPM Success® Business Coaching is the one resource that gaurantees you'll achieve your BIG goals in one-third the time it would take to do on your own.

Only the best and brightest recognize the power of having their own business coach in their corner. Others let pride, ego or well-meaning (but fearful) friends tell them otherwise. Super-successful business owners know the value of gaining one powerfully original idea. They know how just one 45-minute session with your own business coach can shave off months or years of needless trail and error from your success time-table.

What do Oprah, Andre Agassi and Ho'ala Greevy all have in common? They've all worked with their own business coach! Now you probably know who Oprah is. Also well known is Andre Agassi, the second American to win all four Grand Slam titles in his career. (Although he's best known for his savvy media presence and his powerhouse personal branding.) But who is this Ho'ala Greevy? Well, he's another client who used RPM Success® Business Coaching to achieve his goals in record time. Ho'ala has created a name for himself in a little less glamorous (but extremely profitable) technology field. After creating an incredibly robust self-learning anti-Spam program called Pau Spam (http://pauspam.net) and working with his coach for a little over 6-months - he's on a serious roll. With the strategies and action plans he developed with his coach Ho'ala has taken the State of Hawaii by storm to become the dominant force in Spam eradication software -- with clients ranging from the state's largest law firm -- to the state government itself! Now he's getting ready to move up to the next level with his coach and take Pau Spam nationwide! All this in under one year.

Why take a longer, harder path to your goals -- when there's a proven way to do it faster and with far fewer mistakes?

We all have different strengths. It's crucial to identify those strengths as quickly as possible so that weaknesses can be compensated for before we do too much damage to our own businesses.

As helpful as my own personal mentors have been, (and believe me, they saved me from many costly mistakes) they didn't follow any set program or have a systemized approach. Things usually would have to reach a critical point before I'd recognize the need to dedicate some serious time to the long range goals of my businesses. When alerted to the danger that lay ahead, I'd take a week or two off to concentrate my time to working on my businesses, instead of in them. But that's no way to make business growth smooth and enjoyable!

If I only had the advantage of a set scheduled support and strategic coaching I wouldn't have had to take weeks at a time all at once. I could have achieved more in my businesses, all with less stress and disruption to my life.

This is one of the big differences between having a mentor, and having your own business coach. I discovered this for myself when I partnered with my first business coach. He helped me with that structure in three specific areas that my mentors had not.

If you're not satisfied with your responses to the questions about your last year's progress that you answered earlier, now may be the time for you to partner with an RPM Business Owners Coach.

RPM Success® Business Coaching will empower you with proven systems and personal one-on-one coaching focused specifically on you, your role in business and your quality of life.

All so you can accomplish what ever your goals may be -- faster, with less trial-and-error and with far more fun and fulfillment than you would all on your own.

"But Wait, I'm Already Doing Pretty Well...
Why Should I Have My Own Coach?"

I used to think that way too. But once I decided to put an end to my self-defeating "lone-wolf" mentality and began to link the process of achieving outrageous success in business to achieving that same level of success in sports - it became a no-brainer decision.

Think of it this way...

Michael Jordan can certainly play basketball at an awesome level on his own, right? But why is it that even at his level of expertise he has not one, not two, but three coaches in specialized areas who continuously help him move his game to a new and higher level?

Because he knows he can get to the next level of success he wants faster when he has someone in his corner giving him the "big picture" view, along with accelerated knowledge on peak performance. His coach can watch everything that Michael's doing on the court, all that's going on around him. His coach can look at the entire court and give him immediate feedback that would otherwise cost Michael hundreds of lost points before he recognized it on his own.

Or take Oprah. No matter what you think of her or her media empire, she's certainly an outstanding business person and one of the wealthiest self-made women in the world. (Near Billionaire at the time of this writing.) She's obviously a good enough performer to go it on her own. Yet she still chooses to surround herself with mentors, coaches and strategists who help her improve in all areas of her business and life.

Why?

Because once again, like every other super-achiever committed to reaching their goals, she appreciates the multiplication value these coaches and mentors bring to her performance. And that personal performance makes her BIG Bucks!

What you can expect from RPM Success® Business Coaching

It's all about you.... you're the sole focus with RPM Success® Business Coaching. We work one-on-one with you to learn about your company, your particular issues, your problems, your business model, etc. This is NOT a group-based solution. Each RPM Business Coach works one-on-one with a maximum of 12 pro-active owners at any time.

This is so that you get the attention, support, and accountability you need to supercharge your progress.

Our extensively trained, experienced coaches work with you in one-on-one sessions which are highly focused on your top benchmark targets. To enhance and support these confidential telephone sessions, both parties take advantage of our unique Web-based platform as required. You will have access to a wide range of self-assessments, exercises, action-reports and other resources to help clarify issues, rapidly achieve your goals and chart your progress along the way.

Of course the specific benefits you'll gain from your RPM will be unique to your goals and benchmark targets. But what I can tell you that you will definitely gain when you play "full-out" with your RPM Business Owners Coach is:

Within the first 30 days -- you'll have a firm understanding of your natural communication style and how you can begin adapting it for better report builder, leadership, and employee motivation. You'll have a clear focus on your long and short range goals, clearly defined and specifically targeted. You can expect to have clarity and a new enhanced sense of purpose for your life.

Within the first 60 days -- you can expect to have developed and be moving forward on a clear plan of action to reach your top three goals. You'll notice that you're making decisions more quickly and more effectively. Challenges that used to be stumbling blocks in your way will be swept aside, or used as stepping stones to reach your goals.

Within the first 90 days -- you'll be making what we call "line of sight improvements." These are up-front changes and immediate improvements in your systems of operation that will begin releasing hidden sources of time, performance, and profits.

And that's just in the first three months. As you continue to work and play "full out" with your RPM Business Owners Coach you can expect to reap rewards like these as well:

The answer rests in three key components that guarantee partnering with an RPM Business Coach will be the wisest investment you've ever made in your business or yourself.

Key #1 : The Smart-Start Process™ Designed to give you a 90-day jump-start advantage over any other private coaching program right out of the gate. This process has three important parts that form the foundation for your accelerated growth. The Smart-Start Process is exclusive to RPM Success® Business Coaching.

Communication and motivational style assessments

Compatibility matching

Key #2: RPM Success Growth & Goals Blueprint™

Our intensely detailed twelve-part Growth and Goals Blueprint™ helps us to look deep into your business and life goals. With over 225 tested and targeted questions it's the first ste